This campaign positions Hasbro Games as a catalyst for connection. Board games are reimagined not as simple distractions, but as shared experiences that feel new every time friends come together to play. Through an exclusive, invite-only speakeasy activation, we created a campaign that turned the journey into part of the game itself. The experience didn’t end at the table—it fostered lasting friendships and transformed play into something timeless. It's just something that happens when the new night out is a night in.